Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging

PepsiCo Design & Innovation

Food, Beverage and Culinary Arts Design Pepsi x 7Up Chinese New Year LTO Cans Brand Packaging by PepsiCo Design & Innovation The Pepsi x 7UP Chinese New Year LTO Cans feature a creative direction that features pop art illustrations and contrasts fluid and rigid shapes, depicting iconic visual elements that are unique to this celebration. These symbols - plum blossoms, fish, lanterns, firecrackers - are concealed within the beautiful, decorative pattern. The story behind the design unfurls as the consumer discovers symbol after symbol.

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